Interior Design Paint Tips – Cool Whites Vs Warm Whites – A Warning!

Cool Whites versus Warm Whites – A Warning

Choosing paint can be a difficult task – what you see at the paint store on a small chip can be vastly different to how paint looks when it’s covering a vast space in a home. Your final choice in paint can make or break the ambience of your home.

After 14 years in the interior styling industry, I have come up with a personal set of interior decor rules. They aren’t officially industry ‘rules’ – they’re my personal rules, which have come about through many hours of pouring over interior magazines and books, analysing exactly why I love a space and why it talks to me.

One of the most arresting issues that Angie and I discover when attending an interior or property styling consultation is, the clinical ambiance derived from the existing shade of cool white paint on interior walls.

I would say that 9 times out of 10, DIY home decorators have chosen a cool white or extremely pale grey. Don’t get me wrong about greys – I love them. The deeper the better! My issue with cool Whites or ultra pale greys, is that they feel cold. I often describe them as ‘fridge whites’ or ‘dental surgery whites’, because they cast a cold and clinical ambiance, not dissimilar to an overcast day.

To my horror, a close friend of mine, recently chose a cold white (Lexicon), under direction of the paint shop employee. His advice was that it was all the rage. It’s a little bit like asking the butcher, how to cook a good beef bourguignon, or the carpenter, which architectural style is best, or…

Overcast days, just don’t seem to feel as lovely or as happy, as sunny days, where warm golden light bathes everything it touches in happy tones. Our homes are no different, where warm* whites evoke feelings of comfort and welcoming and sunshine, cool whites don’t. The difference between the two can not be understated. Ambiance is everything in a home.

*The warmth in a warm white paint is barely detectable to the untrained eye.

If you need colour consultation for a new build or for a renovation, give Angie a call on 0423 803 380 for your free consultation. We can also recommend local trusty painters and other tradesmen who come with our tried and tested personal seal of approval.

5 Home Staging Hacks under $50 to maximise your sales result

Home Staging isn’t merely a buzz word – Home Staging is a powerful tool to maximise your profit on your property.

You don’t have to be an avid ‘location location’ or ‘selling houses australia’ viewer to know the value in styling your home before putting it on the market. In fact, a Coldwell survey recently found that staged homes;  those expertly decorated with an aim to emotionally and visually entice buyers, tend to sell in half the time that non-staged properties do, and research also shows that professionally staged homes on average, achieve between 10-20% more than their expected sales results.

So what exactly is home staging?

Home Staging is decorating your home so that your potential buyers can mentally move in to your house.

But how do you achieve that?

The Property Styling Corp senior stylists spend their days doing just that – here are a few low budget tips for how to spruce up your property for your pre-sale campaign.

Home Staging Hack #1 – You have less than 10 seconds to make your first impression – make it count.



The entrance to your home is the immediate impression potential buyers will be faced with when inspecting your property – and within that first 10 seconds, they will make an instant decision whether or not this is the house for them! It is so important to ensure the entry to your home is spotlessly clean, clutter free, and most importantly, welcoming.  For under $50 you can buy a woven jute mat that will immediately help your buyers to feel at ‘home’, or simply purchase two small potted plants to frame the entry door.

Research shows that a home with greenery and well tended plants and gardens are more enticing to buyers, signalling that the home is loved and taken care of.

Home Staging Hack #2 – Depersonalise your home


Remember, you want your prospective buyers to be able to mentally move into your home, and they can’t do that if there are already people residing there (you, and your stuff). If your home is full of personal trinkets, photos, and memorabilia, you need to pack them away and bring out some more neutral and inviting decor. You are going to have to get brutal here – pack away at least 80% of all decor in your home, this will make your home appear bigger, cleaner, and less emotionally attached. Storage boxes are affordable, you can collect supermarket boxes for free, or purchase extra large plastic tubs with lids from your local Bunnings store.

Home Staging Hack #3 – It’s time to shine!


Nobody likes cleaning, and if you are not in the position to hire a professional cleaning company to scrub your home spotless prior to your sales campaign, you are going to have to get very busy because this is arguably one of the most important (and demanding) parts of presenting your home for sale.

Aside from the general heavy duty cleaning necessary – some important cleaning tasks to remember:
  1. Make sure all grout in tiles or on benchtops is sprayed with bleach or other grout cleaners.
  2. Make sure all windows and mirrors are immaculately clean –  white vinegar is an affordable cleaning alternative for this task.
  3. Ensure that all blinds are dusted and washed / wiped.
  4. Clean all external gutters and pressure spray any hard surfaces.
  5. If your walls are not in great condition, it will bring down the clean feel of the whole house – so get out the cloths and wash down those walls! We highly recommend the magic eraser cleaners in your local supermarket to spot clean walls.
  6. If you want to save on professional carpet cleaning, for around $50 you can hire a carpet cleaning machine from Bunnings or your local supermarket.
  7. Make sure your oven, appliances, cooktop and range hood are spotless. After cleaning thoroughly, apply a stainless steel cleaner to make them sparkle.

Home Staging Hack #4: Create light and luxury – with white.



Does anything say “fresh and clean” like fluffy white linen? And you don’t need to go scouring luxury linen houses for this handy hack.  Your local department or homewares store will have a selection of white fluffy towels to make your bathroom more inviting and appear clean and fresh. For under $50 you can buy a nice white plush towel with a matching hand towel to add a light and bright ambience to your bathroom.

You can take it one step further by creating spa-like displays. Roll or stack towels on the bath or vanity to create an inviting luxurious appeal. Adding a little flower, a soft (naturally) scented soap and a candle will only add to the ambience.  But don’t stop at towels. If you have a shower rail and curtain – swap out the blue and yellow plastic fish or contemporary pattern for a fresh plain white shower curtain. Also, ensure that the shower rings are not plastic, spend a few extra dollars and buy some new stainless steel rings for your fresh new curtain.

Home Staging Hack #5: Breathe life into your home


With foliage, foliage, foliage! You might have noticed that Property Styling Corp love to use foliage in our professional property styling spreads – bringing the outside in creates a feeling of freshness, and is visually pleasing and calming to your potential buyers. Whether it’s cut flowers, pot plants, or cut branches from your locale, you can never go wrong adding some greenery to your house, unless of course, you use fake flowers, and our professional styling advice on that is: you should never use fake flowers!

For under $50 you should be able to green up your house effortlessly. Better yet, for $0 you can use your own garden to furnish your home in inviting greenery and blooms.

If you are considering selling a property and are serious about maximising your property value – get in touch with Property Styling Corp for a free consultation with one of our senior stylists. We can talk you through our proven styling formula and share the amazing results our clients have achieved by simply leaving the interior styling to us.


Real Estate Property Styling Wollongong- Maximise your Profits

Property Styling Wollongong – Maximise your Profits

Working in the real estate styling industry means presenting outstanding homes that buyers fall in love with.  If you are selling your home and interested in property styling Wollongong, below are some useful tips for the DIY home decorator.


Clutter serves as sensory white noise and unsettles potential buyers. It is very common for our property styling team in Wollongong to attend an onsite consultation and our first piece of advice is to declutter. Too often, clients tell us they already have! The tip here for DIY Property styling is don’t declutter once, keep going each day until you create a sense of calm. Remove family photographs, messy fridge magnets, messy wall calendars. The more we can pair back your intimate possessions in the home, the more potential buyers will be able to envisage living in the home. When you pair back your clutter you are able to see more clearly the canvas to prepare your pre sale real estate styling DIY project. For further reading on DIY preparing your home for sale click “read more”

Home Staging Wollongong V’s Vacant Property Wollongong

Working with home staging wollongong clients, an array of common questions arise.

Among the top 5 most common home staging wollongong questions are “If we leave the property vacant wont it look bigger?

Big mistake. It’s actually the opposite. Personally we have never seen anyone fall in love with carpet and blank walls.

You will be amazed by the power of professional home staging Wollongong.

Furniture and styling accessories can transform a property to create an improved feeling of space. When people see images of a property advertised for sale that is vacant it’s said that only 10 per cent of people will actually visualise their life in that home. That means you have lost 90 per cent of potential buyers right there. Home staging scoops up that additional 90%.

Warmth is not a common feature of a vacant property. You want to create an inviting feeling the way a staged home does. If there are any defects, like scratched floors or stained carpets, they tend to stand out more in an empty space than in a decorated space. In addition, potential buyers may try to make offers below market value. The reason for this is that they know the owner is no longer living in the house and likely wants to sell it sooner rather than later. Not only are you likely to see a slower sales time with a vacant house, but you may see lower prices as well.

The way real estate is marketed has changed. You can no longer put a sign up out the front, invest the minimum in marketing and expect your agent to do the rest. Home Staging for photography is now marketed like any other consumer product on the market. It’s all online – a limited number of people will even see your sign. Therefore, your home has to have appeal and it has to engage with consumers on an emotional level.

If you would like more information on home staging Wollongong to maximize your sales results, you can contact us  to book a free consultation.


Commercial Styling Wollongong – Warrigal Shell Cove Site Visit

Property Styling Corp have been engaged by Warrigal Shell Cove for an exciting Commercial Styling Wollongong project.

Our commercial senior stylists Donna Brikich and Angie Dennis have been engaged for styling in the construction of the Warrigal Shell Cove $60,000,000 retirement living development and attended a site visit to view the upcoming project. Incorporating 128 suite residential care home’s, an impressive public access community space known as ‘The Quay’, 33 private villas, 47 luxury apartments and 6 fully serviced apartments. The residential care home, community spaces and the 33 villas are due for completion mid 2017 with the remaining development set for completion in 2018. The  Commercial Styling Wollongong project will be completed by July 2017.

Walking the corridors of this fabulous Commercial Styling Wollongong project feels like walking through a high end hotel. The well planned site contains light filled rooms, spacious and well planned living areas, bistros and stairwells with a reflection pool and garden atrium features. Dreamy ocean views all within a stones throw to the new Shell Cove Marina, this retirement development offers first class lifestyle opportunities, making it the true “Heart of the Marina”.

For Commercial Styling Wollongong consultations, Corporate Styling consultations, Display Home Development Styling consultations contact us for an onsite meeting.

Property Styling Sutherland Shire – Pre Sale Styling or Renovations?

Working on property styling Sutherland Shire projects, we see many homes of different visual appeal.

A recent styling client contacted us to discuss her pre sale styling needs. The property was outdated and she was procrastinating whether to invest her money on painting and renovating, or invest her budget on professional home staging. After our initial consultation, we could see the client was really focusing in on the minor flaws of the home. The paint was fine, the carpet and tiles were fine and the kitchen had a classic and clean feeling. Although the interior wasn’t brand new, we knew that after we worked our interior styling magic buyers would be falling in love with the feeling of the interior.

Our property styling team installed a 3 bedroom furniture and full styling package and the transformation was remarkable. The purpose of home staging and property styling is to shift the focus of small imperfections and create memorable first impressions. Property Styling Corp offers free consultations to meet onsite to discuss unlocking your home’s true potential. Consultations: Senior Stylist Angie Dennis 0423 803 380


Property Styling North Wollongong – Sold in one day

North Wollongong Case Study : Property Styling why it works

Trever Molenaar from McGrath Thirroul recently listed an apartment for sale in North Wollongong and engaged the Property Styling Corp team for Property Styling and full Interior design pre sale advice.  Consisting of 2 bedrooms, small living and dining, and breathtaking ocean views from the top floor balcony. The property had previously been tenanted, was now vacant and  in need of a property styling makeover.

Our property styling team provided paint colours, carpet selection and installed a  2 bedroom apartment furniture and styling package. The home staging transformation along with the pre sale renovation advice ensured this apartment was presented to the absolute highest standards. The successful marketing campaign by McGrath Estate Agents coupled with the emotional response from buyers was evident. 57 groups attended the first open house and the North Wollongong property sold by 3pm the first day, for well over the asking price.

Property styling coupled with a reputable agent is a winning combination to achieve your absolute best sales price.

Agent: McGrath Estate Agents: Trever Molenaar 0420 981 696 

Stylist: Property Styling Corp: Donna Brikich 0423 803 380


Property Styling is Instinctive

Pre-sale realestate styling is so much more than simply plonking stuff into an empty space. It’s a skill that is instinctive. Finding the right balance between the context and a contemporary aesthetic. The importance of a home’s styling and presentation to potential buyers, can not be underestimated. Our expertise is in creating a sensational interior that evokes emotion and lifestyle suggestions to potential buyers. Image profile, Property Styling Wollongong: Property Styling Mount Ousley NSW

Property Styling Mount Keira

Property styling can evoke an important emotional response with buyers. You do not get a chance to wow a buyer a second time, so make first impressions count! Working with Jason Betschwar from McGrath Estate Agents always ensures a successful collaboration! An expert in the Wollongong area, Jason achieved a sale of $900,000 on this property. Comparable properties sold for $780,000 to $825,000. A fantastic achievement for the vendors, Jason and Property Styling Corp.

The Power of Professional Property Styling

The interior decor of a home, is very powerful, because it elicits a feeling in the potential buyer. It’s important to ensure that the feeling of the interior of your most valuable asset, is a positively upbeat one. The power of professionally staging a home for the purpose of achieving a fantastic price, can not be underestimated. Call Angie on 0423803380 to discuss your styling needs